How to Find the Perfect Location for Your Video Shoot

Scouting for the right location can make or break your video project. While it might be tempting to leave location scouting until the last minute, doing so can lead to unnecessary stress and additional costs. To streamline the process, follow these best practices to find and secure the perfect video shoot locations.

What is Location Scouting?

Location scouting involves searching for and evaluating potential venues for your video or photo shoot. This step is crucial as it can significantly impact your project’s overall success and budget.

There are two main approaches to scouting:

1. Location-Driven Approach: You find a location first and then tailor your project to fit that setting. For instance, spotting a scenic medieval castle might inspire a gothic music video.
2. Script-Driven Approach: You start with a script or storyboard and then search for a location that fits your vision. This method ensures the location complements your project’s narrative.

Planning and Preparation

1. Define Your Project: Start by clarifying your project’s topic, purpose, and target audience. A commercial shoot will have different location requirements compared to a creative or artistic project.
2. Consider Vlog Type: Some video genres naturally dictate location types, like restaurants for food vlogs or landmarks for travel vlogs.
3. Assess Accessibility and Infrastructure: Ensure the location is accessible and has the necessary facilities, such as parking, space for equipment, and power sources.
4. Legal Arrangements: Public areas generally allow filming as long as you don’t infringe on others’ rights. For private venues, you may need permission, which could involve negotiating terms or paying a fee.

Scouting Techniques

1. Hire a Professional: Consider engaging a location scout or using specialized venue libraries like Scouty or Giggster.
2. DIY Scouting: For simpler projects, use social media platforms like Pinterest and Instagram for inspiration. Google Maps and Google Earth are also valuable tools for virtual exploration.
3. Physical Recce: Visit potential locations in person to verify they meet your needs. Photos and online descriptions can be misleading, so a physical check ensures the venue matches your vision.

Location Characteristics to Evaluate

1. Sound: For indoor shoots, ensure the space does not have excessive echo. Furniture and decorations can help absorb sound.
2. Noise Levels: Check for any external noise sources like highways or construction sites that could disrupt your recording.
3. Lighting: Natural light is often ideal. If using artificial light, avoid mixing it with natural light to prevent unnatural color casts. Consider how lighting will change throughout the day.
4. Accessibility: Verify that the location is accessible by the type of vehicle you’ll use and that it has adequate facilities for setting up equipment and lighting.

Venue Scouting Tips

1. Timing: Visit the location at the time you plan to shoot. This will help you understand how lighting conditions and shadows will affect your footage.
2. Documentation: Take photos and notes during your visit. Relying on memory alone can lead to oversights, especially if there’s a gap between scouting and shooting.
3. Negotiate: Building good relationships with venue owners or managers can lead to favorable terms, such as reduced fees or additional support.
4. Have a Backup Plan: Always have an alternative location in mind in case your primary choice becomes unavailable due to unforeseen circumstances.

FAQs

• What is location scouting?
  Location scouting involves finding and evaluating venues for video shoots, including securing permissions and addressing logistical needs.
• Is permission always needed to film on location?
  Not always, but it’s best to check and obtain necessary permissions to avoid legal issues.
• How to ask for permission to film on location?
  Approach venue owners or local authorities politely. Often, you may receive permission for free or in exchange for promotional benefits.

Final Thoughts

Effective location scouting is essential for a successful video project. Whether you’re working with a professional scout or conducting the search yourself, careful planning and thorough evaluation will help you find the ideal setting for your shoot. By following these tips, you’ll ensure a smoother production process and a more polished final product.